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about us


Bay Cycle Powersports is a family owned powersports dealership that has been serving Eastern and Mid-Michigan for over fifty years.

A family venture that began in 1966 by patriarch Ed Curler, and his brother, which lead to being signed as the first Honda Powersport dealership in Mid-Michigan. Their first garage was a converted fruit stand in northern Bay County, it was humble and it was exciting. By the 1980's, the store had added Arctic Cat to the showroom and was under the ownership of Lorna Curler and daughters; Sharon, Vonnie, and Lynn.

Today Bay Cycle is a modern facility, with a large variety of on- and off-road vehicles to choose from. Brands carried are Honda, Arctic Cat, Hammerhead Off-Road, Kayo, Sur-ron, and Honda Power Equipment. Offering many different 2- and 4- wheel vehicles such as ATVs, SXSs, go-karts, dirt bikes, motorcycles, mopeds, electric off-road motorcycles, and trailers.


We are proud to offer over 50 years of technical knowledge with our Honda and Arctic Cat certified technicians, including Mid-Michigan's only Arctic Cat dealership with a factory trained "Cat Master" technician. Bay Cycle Powersports has worked on it all. Whether it's maintenance, performance, or warranty service, Bay Cycle Powersports stands behind all work we do.